HP brengt geavanceerde virtualisatiemogelijkheden naar HP MSA Storage

Entry-level versie voor Fibre Channel, nu eenvoudiger, sneller en zuiniger voor kostenbewuste kleine en middelgrote bedrijven

Brussel, 21 november 2014 – HP kondigt vandaag updates voor HP MSA Storage aan die data tiering en geavanceerde storage virtualisatiemogelijkheden op het platform mogelijk maken. De updates verlagen de kosten van de dataopslag, verhogen de bedrijfsproductiviteit en vereenvoudigen het beheer voor kleine en middelgrote bedrijven (MKB).

Net als grote organisaties staan MKB-bedrijven onder druk om betere prestaties te leveren met minder middelen. In de afgelopen tien jaar, hebben storage technologieën zoals geautomatiseerde sub-LUN tiering en thin provisioning de efficiëntie en adaptiemogelijkheden (agile) gerevolutionaliseerd. Deze geavanceerde mogelijkheden zijn echter vaak alleen geschikt voor mid range en high-end disk arrays, waardoor efficiëntie verhogende voordelen buiten het bereik van veel MKB-klanten lagen.

Om deze kloof te dichten, zijn de nieuwe geavanceerde mogelijkheden voor HP MSA Storage gericht op organisaties met beperkte middelen. De softwarefuncties bestaan uit nieuwe data tiering opties, flash-based performance verbeteringen en intelligent storage automation die gebruik maken van de vierde generatie HP MSA Storage hardware architectuur.

HP kondigde ook verbeteringen aan voor HP Simply StoreIT, het in 2013 gestarte co-marketing programma voor HP channel partners in het MKB. Vanaf het tweede kwartaal van dit jaar, steeg de wereldwijde jaar-op-jaar omzet van HP MSA Storage met Fiber Channel met 45 procent(1). Hiermee is het product de best verkopende entry-level Fibre Channel disk array in de markt(2).

De verbeteringen bieden de volgende voordelen:

• Vermindering van kosten van opslag van cold data met 75 procent

• Verbetering van productiviteit en prestaties van applicaties met SSD versnelling

• Vermindering van administratieve overhead en risico

• Vermindering van druk op storage met verbeteringen aan het HP Simply StoreIT programma

Beschikbaar in Nederland onder meer via channel partners.

  • Vervolg persbericht in het Engels

“SMB customers are facing many of the same challenges as larger enterprises, meaning they are looking for advanced storage features to help them boost efficiency and simplify their operations,” said David Scott, senior vice president and general manager, Storage, HP. “The latest enhancements to HP MSA Storage enable customers with tight budgets to benefit from the simplicity, cost savings, and increased application performance that advanced storage features make possible.”

Reduce cost of storing cold data by 75%

Two new data tiering capabilities added to HP MSA Storage—Archive Tiering and Performance Tiering—boost performance on frequently accessed data while lowering the cost of storing infrequently accessed data. Data tiering continually balances storage costs and performance by moving data between storage tiers composed of different media types—automatically, and without administrator intervention. The ability to respond in real-time to the changing performance requirements of application workloads ensures that system resources are continually put to optimal use based on data access patterns. Automated data tiering delivers more value for businesses that need high performance for their business-critical applications and are also looking to lower overall storage costs.

Archive Tiering, a new feature provided at no additional cost with the MSA 2040, dynamically and automatically moves data that has not been recently accessed onto lower-cost midline SAS drives from higher-performance SAS drives. In a world where data is growing yet seldom deleted, Archive Tiering frees up higher value capacity for more active workloads, thus optimizing performance and lowering the cost per gigabyte of data that is moved to the archive tier by 75% or more.(3)

Performance Tiering, a new optional feature for HP MSA 2040 Storage, accelerates workloads by automatically monitoring I/O patterns and dynamically escalating frequently accessed data onto high-performance Solid state drives (SSDs) to respond to workload fluctuations and accelerate demanding workloads.

Boost business productivity and application performance with SSD acceleration

SSDs offer massive performance benefits and dramatically decrease latencies. However, the price associated with flash media still poses a barrier for many small and midsize companies. Enhancements to the HP MSA 2040 Storage platform—including the Performance Tiering feature introduced above and a new SSD Read Cache feature discussed below—allow SMBs to cost-effectively take advantage of flash storage.

The new SSD Read Cache feature for the MSA 2040 provides a predictive algorithm that dynamically leverages SSD capacity to extend controller read caching in order to maximize read I/O performance. This feature provides an easy, low-cost way to experience SSD performance benefits across common, read-intensive workloads such as Microsoft SQL, Microsoft Exchange, CRM, Oracle Database, and SAP. SSD Read Cache acceleration delivers latency improvements of up to 70 percent to applications on the hosts. (4)

Reduce administrative overhead and risk

Intelligent storage automation and advanced storage capabilities added to MSA 1040 and 2040 Storage help customers simplify storage management and reduce risk of errors associated with manual administration tasks. These new features enable customers to “right-size” their entry storage array while also leveraging advanced storage virtualization and automation to extend their IT capabilities and derive more value from their storage resources.

  • Simplified volume expansion and rebalancing eliminates tedious manual volume layout and redistribution tasks required to make the most efficient use of additional storage capacity, thus saving storage administrators time and ensuring immediate and efficient utilization of storage resources as they are added.
  • Thin Provisioning lets customers purchase storage as needed, lowering up-front costs and eliminating the need to purchase disk capacity that may never be used. Configurable capacity alerts indicate when more capacity is needed to store physical data. To support business continuity, thin provisioning enables “thin rebuilds” that accelerate RAID reconstruction by only rebuilding storage blocks used to store data.
  • Seamless, automated capacity reclamation with thin-aware host operating systems such as Linux and Windows as well as hypervisors from VMware and Microsoft help customers achieve greater capacity efficiency by reclaiming deleted file space without manual administrator intervention, ensuring greater capacity utilization while simplifying management.
  • Wide Striping delivers increased array efficiency and lower latencies by distributing data across all disks in a storage volume.
  • More efficient snapshot capabilities deliver simplified management and improved snapshot performance—enabling new, more complex disaster recovery use cases.
  • A new, highly intuitive Web-based user interface simplifies and expedites administration—particularly in server virtualization environments, where management can be complicated by virtual machine proliferation. This new management interface reduces opportunities for user error and streamlines storage administration.

Take the stress out of storage with enhancements to the HP Simply StoreIT program

The latest enhancements to HP MSA Storage are reflected in the latest HP Simply StoreIT program assets, designed to accelerate partner implementation. With this program, HP distribution partners can help their SMB customers accelerate time to revenue with HP storage solutions by connecting them with the right solution based on specific business requirements. Program assets and tools include quote and configuration templates, co-branded lead-generation assets, training materials designed to increase sales opportunities, and a new Quick Start guide for partners.

"The sales enablement tools offered through the Simply StoreIT program allow us to recommend storage solutions for our clients up to two times faster than before,” said Raymond Tuchman, CEO, Experis Technology Group.

About HP

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  1.  IDC Worldwide Quarterly Disk Storage Systems Tracker, Q2 2014 comparing HP’s MSA factory revenues between Q2 2013 and Q2 2014.
  2. IDC Worldwide Quarterly Disk Storage Systems Tracker, Q2 2014, external disk subsystems, entry storage category, SAN attached (FC protocol), by Factory Revenue.
  3. Based on HP internal testing using Archive Tiering capabilities to store infrequently accessed data from Enterprise SAS (10k/15k) drives to Midline SAS (7.2k) drives. Comparing current HP List Price ($) per GB of the latest 6TB, 7.2k RPM SAS HDD ($0.21/GB) and the currently shipping 10k and 15k Enterprise SAS HDDs ($2.53 to $0.82/GB).
  4. Based on HP’s internal testing using a single 200GB SSD configured as Read Cache, accelerating a combination of workloads on a 2TB 15K Enterprise SAS Volume with a 60 percent read/40 percent write and a 90 percent read/10 percent write workload.
  5. U.S. list prices where indicated. Actual prices may vary.

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