At its booth (Hall P, Stand C16 ) HP will also present the new HP Latex 300 Printer series for the first time in Belgium. Launched in April, these printers incorporate third generation HP Latex inks, and are set to impress small to medium print service providers (PSPs) with unrivalled durability, quality, productivity and application versatility.
As a display feature, the digital wall décor created by Markus Benesch will demonstrate the possibilities of HP’s digital printing solutions, bring to life the creativity it makes possible and in turn, help to inspire wall-covering manufacturers, visitors and designers alike.
Terry Raghunath, HP Business Development Manager for Printing Solutions for Interior Decoration, said “The wall decoration market is on the verge of major change enabled by the speed, quality and versatility of HP Latex digital printing technology. At MoOD we have the opportunity to demonstrate how innovative tools are helping to push creative boundaries, using live case studies such as the work created by Markus Benesch.”
The collaboration between Benesch and HP will visually showcase how designers can express their creativity and create high-end, luxury collections. HP Latex printing technology enriches the creative offering: from non-repeat patterns, to smooth colour gradients, to multiple colours on the same design and even unique substrates and textures.
More information about HP solutions for wall-coverings is available at www.hp.com/go/latex and www.hpwallart.com, on YouTube at www.youtube.com/hpgraphicarts and through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts. HP WallArt users are invited to showcase their wallcovering installations with the global design community on the HP for Designers Facebook page at www.facebook.com/hpdesigners.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
(1) Requires an HP WallArt account. Internet connection and connected internet-capable device. One year free trial license. Cancel at any time. After the free trial, a full HP WallArt licence may be purchased. For more information, see www.hp.com/go/wallart.
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